What Google’s AI Search Guide Really Means For B2B Marketers
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
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Fareham Success for Sharp Ahead Client
Subheading
The Fareham Innovation Centre, operated by Sharp Ahead client Oxford Innovation has been given the green light for a £6m-plus extension.
Read the Fareham press release to find out more about the new centre.
The current £5.3m innovation centre, with 24 offices and 15 workshops, was fully occupied within 12 months of opening in April 2015. Oxford Innovation run the Centre on behalf of Fareham Borough Council.
Sharp Ahead, Oxford Innovation’s digital marketing agency, helped fill the centre two years ahead of schedule, with a 600% increase in qualified sales leads and a 90% reduction in customer acquisition costs over the traditional broker model.
Read the full case study on how the centre achieved its stunning success.
“Sharp Ahead have transformed the way Oxford Innovation approach marketing for our innovation centres, and as a result we have seen a 90% reduction in client acquisition costs and a significant improvements in the quality of our leads.”
Jo Willett
Marketing & Business Development Director, Oxford Innovation
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Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.