Category: AI
Where to invest, what to change and what to stop as buyer behaviour, search and Marketing technology continue to evolve.
Conversions are up. Cost per lead is down. Google says the campaign is improving. Sales says the leads are getting worse. If that sounds familiar read more.
A single response from one AI platform is not a meaningful measure of any organisation’s AI visibility. So, why does one search prove so little?
Almost every Marketing team now uses AI. Very few report that it is having a significant effect on performance.
For decades, the most valuable content in technical B2B companies has lived in a strange place: the sales team’s outbox.
