Google’s December Core Update
Between Christmas parties and wrapping up last year’s activity, you would be forgiven for missing Google’s December Core Update—so here’s a short and a longer
Jennifer Esty
January 15, 2026
Insights for Sharper B2B Marketing
Practical insights, expert opinions and actionable advice on search, AI, content, LinkedIn and digital marketing to help B2B organisations increase visibility, build authority and drive demand.
Technology evolves, buyer behaviour shifts, new channels emerge. Most of the time those changes are incremental — we adapt, optimise and move on.
Two conflicting trends are shaping B2B marketing budgets right now, and both matter.
Thinking about ChatGPT Ads? We share what we learned from our first B2B campaign, the opportunities we found, and what to know before testing.
For years, Google's E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.
Although AI has changed how content is created, it has not changed why most content underperforms. Find out how AI content engines can change that.
The latest Google Business Profile features are not cosmetic tweaks or background noise. They are quiet, continuous updates that reshape how Google understands businesses.
Boost Organic Strategy with LinkedIn’s Competitor Analytics
LinkedIn continuously evolves its analytics to help businesses reach users and grow their online presence, and one of the most important updates is the new
Tula Wild
January 15, 2026
Stuffed, Starved or Satisfied
Help yourself to a glass of bubbles and I’ll explain how you can apply your party planning skills to improve your LinkedIn Ads budgeting.
John Woods
December 11, 2025
What longer B2B decision-making cycles mean for digital marketing best practice
It’s a tough market out there with sales cycles continuing to lengthen over the past year
Jennifer Esty
October 15, 2025
Is the B2B Buying Journey Really Changing?
The B2B buying journey is changing at a fast pace, and B2B marketers must evolve their brand’s digital footprint now or risk obscurity in this
Jennifer Esty
September 3, 2025
Everything B2B Marketers Should Know about LinkedIn Content Creators
How you can transform your C-suite and employees into LinkedIn Content Creators—and why it’s a good idea.
Jennifer Esty
June 27, 2025
AIO Best Practice for B2B: Authority and Answers
Learn how to build authority and craft AI-ready answers with GEO (Generative Engine Optimization) — a must-know for B2B marketers.
Eve Raczkowska-Creighton
June 27, 2025
Preparing for AIOs and Agentic Search: Top Tips for B2B Marketers
AI is changing the world fast and SEO is no exception. Here’s how to start preparing for AIOs and agentic search now.
Jennifer Esty
May 13, 2025
LinkedIn Verification: what is it and should B2B marketers care?
With great power comes great rewards
Jennifer Esty
March 25, 2025
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