LinkedIn Verification: what is it and should B2B marketers care?
Jennifer Esty
March 25, 2025
With great power comes great rewards
Subheading
A Sharp Ahead report, released today, reveals that 88% of UK Science Parks are not taking full advantage of digital marketing best practice.
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Headline Results
• 88% of Science Parks missing at least one basic best practice
• 92% could improve their search results page
• Only 61% have secure (https) sites
• 41% did not appear on the first page when searching for ‘lab space’ in their geographic location
About the Research
• 100 UK Science Parks analysed in January 2018
• 14 performance indicators evaluated for each park
• Methodology mimics a prospective tenant’s experience
• Results show opportunity for improvement for most organisations
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Optimising content discoverability for SEO and AI tools
Jennifer Esty
March 25, 2025
EEATing for breakfast
Should Your B2B Organisation Be Using Microsoft Ads?
Jennifer Esty
March 25, 2025
The Ads Challenge Google vs Microsoft
