Everything B2B Marketers Should Know about LinkedIn Content Creators
Jennifer Esty
June 27, 2025
How you can transform your C-suite and employees into LinkedIn Content Creators—and why it’s a good idea.
Subheading
A Sharp Ahead report, released today, reveals that 75% of UK Innovation Centres are not taking full advantage of digital marketing best practice.
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Headline Results
• 75% of Innovation Centres missing at least one basic best practice
• 65% could improve their search results page
• Only 45% have secure (https) sites
• 49% did not appear on the first page when searching for ‘office space’ in their geographic location
About the Research
• 100 UK Innovation Centres analysed in March 2018
• 14 performance indicators evaluated for each park
• Methodology mimics a prospective customer’s experience
• Results show opportunity for improvement for most organisations
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GEO Best Practice: Authority and Answers
Rachael Clark
June 27, 2025
Learn how to build authority and craft AI-ready answers with GEO (Generative Engine Optimization) — a must-know for B2B marketers.
Preparing for AIOs and Agentic Search: Top Tips for B2B Marketers
Jennifer Esty
May 13, 2025
AI is changing the world fast and SEO is no exception. Here’s how to start preparing for AIOs and agentic search now.