What longer B2B decision-making cycles mean for digital marketing best practice
Jennifer Esty
October 15, 2025
It’s a tough market out there with sales cycles continuing to lengthen over the past year
Subheading
A Sharp Ahead report, released today, reveals that 75% of UK Innovation Centres are not taking full advantage of digital marketing best practice.
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Headline Results
• 75% of Innovation Centres missing at least one basic best practice
• 65% could improve their search results page
• Only 45% have secure (https) sites
• 49% did not appear on the first page when searching for ‘office space’ in their geographic location
About the Research
• 100 UK Innovation Centres analysed in March 2018
• 14 performance indicators evaluated for each park
• Methodology mimics a prospective customer’s experience
• Results show opportunity for improvement for most organisations
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