Observations on B2B paid media best practices

During the virtual event Dr John Woods, Founder and Director of Sharp Ahead, shared his expert observations on B2B paid media best practices. Dr Woods emphasised that, as Google progressively gamifies “good practice” for paid search advertising, we need to bear in mind that what’s good for Google isn’t necessarily good for B2B advertisers. 

You can now watch the full video recording of the event to learn more about:

• Paid media campaigns
• Whether automatic bidding beat manual bids set by a human expert
• If an AI conversion optimiser reduce your cost per lead
• Should you trust a machine to write your ad copy
• The good, the bad, and the ugly of Google Ads’ optimisation score and automation.