Sharper B2B Marketing
for Visibility, Authority and Demand
We help B2B organisations get found, earn trust, and drive growth across the search, content, paid media and AI platforms where buyers research now.
Our services help B2B organisations get found, earn trust, and generate demand throughout complex buying journeys.
Generate more qualified demand through integrated B2B demand generation.
We improve discoverability across Google, AI search platforms, and your buyers’ research journeys.
PPC, SEM, Social. We develop and implement campaign strategies that generate new leads.
Transform your marketing strategy with an expert marketing automation implementation.
Optimised B2B websites that improve visibility, authority and demand.
We believe that great design is both functional and beautiful—and above all else, always puts your customers first.
Our services have one goal: growing your business.
Case Study
87% quarter-on-quarter increase in leads for XPand Logistics
XPand Logistics are a family-run freight forwarder with key branches in London, Essex and Manchester. They provide a full range of logistics services across the UK and internationally, with a keen focus on sustainability and bespoke customer service.
The challenge:
For 25 years, XPand Logistics have been providers of bespoke shipping and logistics solutions. Their UK-based, family-run team have a reputation for expertise, exceptional customer service and the know-how to deliver on a global scale.
To support their growth goals, XPand Logistics needed leads for their UK network of locations; and with a brand-new-purpose-built factory in Manchester, driving pipeline in this area was critical.
The approach:
Sharp Ahead implemented lead generation campaigns through Microsoft Ads and Google, directing traffic to conversion-optimised landing pages. To complement the search ads, we utilised paid social advertising via LinkedIn to reach a broader professional audience.
The results:
The Microsoft Ads campaigns generated 73 leads at an impressive cost per lead (CPL) of £33. Microsoft, Google and LinkedIn together drove an 87% increase in form submissions in Q4 2024 compared to Q3.
AI platforms are fast becoming part of how specifiers and contractors research insulated panels. Sharp Ahead gave us a clear, structured view of how Kingspan appears across ChatGPT, Claude and Gemini for the questions our buyers ask, and a practical plan to strengthen our discoverability.”
Jade Hall
Marketing Manager UK&I,
Kingspan Insulated Panels
Jessica Rhodes
Paysecure
Book a Free B2B Digital Marketing Consultation
During your free 30-minute consultation with our expert strategists we’ll:
- Evaluate your digital footprint using our proprietary methodology
- Provide prospect-centric recommendations to drive growth
- Give pragmatic advice to improve user experience & conversion rates
- Suggest a digital marketing approach to fit your budget and business goals
B2B digital marketing blog
When we’re not busy helping grow our clients’ businesses, we try to make time to share our thoughts on what’s happening in the world of B2B digital marketing.
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