Sharp Ahead work closely with public sector organisations who have commercial growth objectives, including YPO (formerly the Yorkshire Purchasing Organisation) and a number of Innovation Centres and Science Parks through our relationship with Oxford Innovation.
Our unique approach focusses on lead generation using a proven marketing mix which emphasises digital channels, with a keen focus on providing return on investment for public sector organisations whose budgets are under increasing scrutiny and restraint.
Head of Marketing, YPO
Sharp Ahead understood both our business objectives and our budget limitations and devised a strategy that took full advantage of our existing marketing assets. The results have been nothing short of spectacular. The success of this project gives us confidence to expand our use of digital marketing across our business.
Our Public Sector team:
Jennifer is a digital marketing expert with nearly 20 years of experience, including extensive experience working with YPO across marketing, ecommerce and lead generation programmes as well as Oxford Innovation, most recently on a business development project. Previously she managed digital marketing for Microsoft in the UK. Jennifer has a BA (Hons) in English and American Literature and Language from Harvard and a MSc in Journalism (Hons) from Columbia.
Dr John Woods,
Director of Strategy & Data Scientist
John holds a BA and PhD in Astrophysics from Oxford University and is one of the UK’s foremost experts in digital analytics. As a data scientist and start up entrepreneur, he has over 20 years’ experience in digital marketing technologies. He has extensive experience in developing strategy and delivering projects for both YPO and Oxford Innovation.
Business Development Director
Rob is a digital marketer and entrepreneur specialising in B2B companies; he has over 15 years’ experience delivering digital solutions to blue chip clients including: Unilever, IBM, Barclays, HSBC, O2, Pfizer, and BT. Rob works with Oxford Innovation’s board to develop increase occupancy levels, reduce client acquisition costs and improve the conversion rate of viewings to clients by ensuring a consistently high level of leads.
Senior Digital Marketing Consultant
Emma is a conversion rate optimisation specialist with particular expertise in designing highly converting websites and landing pages. Emma is also AdWords certified in Search, Display and Mobile. Emma leads the delivery of the lead generation campaigns for both YPO and Oxford Innovation.
Paul has approximately 20 years of design experience in both online and offline. Paul provides design expertise to both YPO and Oxford Innovation, specifically on landing page and ad creative.
Digital Marketing Consultant
As well as being AdWords certified, Nicola is certified in Act-On (marketing automation) and has considerable experience in GDPR. She currently assists with the creation and maintenance of conversion optimised landing pages and paid media campaigns for YPO and Oxford Innovation.