Our Broken Reports demonstrate how much of B2B digital marketing in the UK is broken, and more importantly, how businesses can fix it quickly and effectively. Sharp Ahead analysed the digital footprint of over 750 organisations, focusing in the south on the Thames Valley and Solent regions and in the north on Yorkshire-based businesses.
Digital is Broken
In the South, 67% of companies have fundamental problems with their online presence that will be directly impacting their sales.
Northern companies fared even worse, with 87% of companies failing to have an effective online presence.
The good news is that with so few businesses getting it right, many B2B companies have an opportunity to very quickly take advantage of digital marketing to increase sales and get ahead of the competition.