Client Case Study
YPO generated over 150 qualified leads in key market
YPO are the UK’s largest public sector buying organisation with a turnover of approx. £660 million.
YPO wanted to extend their impressive product offering to early years settings and childminders across the UK.
Sharp Ahead developed a lead generation campaign using a conversion optimised landing page capturing requests for YPO’s product catalogue and drive traffic to the page using a combination of search ads, social ads and display remarketing.
- Over 150 catalogue requests
- Acquired at just over £18 per lead
- Over 80% of leads also subscribed to receive a monthly magazine
Following the success of the initial campaigns, YPO has continued to push into the early years market, extending and refreshing the original campaigns and leveraging their success to target new markets.