Client Case Study
200% increase in Top 10 Rankings for Leading Event Linen Provider
Special Occasion Linen, along with their parent company, CLEAN Linen Services, provide dedicated specialist linen hire to venues and event organisers, and have an enviable portfolio of client partners across the UK.
The challenge:
Following a rebrand and subsequent website build, Special Occasion Linen noticed a dramatic fall in their SEO rankings. They commissioned Sharp Ahead to help them regain their former positions.
The approach:
Sharp Ahead conducted market research, including an in-depth competitor analysis, to build a list of target search terms with which to optimise existing content, or create new content. This included looking at generic “linen” searches as well as more specific “event” and “wedding” related topics.
The results:
- SEO traffic returned to previous levels despite Covid-19 impact on the events market
- Number of overall ranked terms tripled in less than 12 months
- Top 10 rankings went from 12 in August ’19 to 37 in May ‘20
- Gained top 10 positions for 7 of their most important target terms
Next steps:
Sharp Ahead continue to support CLEAN with SEO, lead generation, content marketing, marketing automation support, and email marketing.
3x ranked terms
“Sharp Ahead have in-depth knowledge of our strategic business objectives, and that understanding, combined with their marketing automation expertise, ensure that the implementation went smoothly and continues to be a success.”
Ted Walker
Head of Group Marketing, CLEAN
