Client Case Study
Multi-language, ecommerce-enabled website for FT Technologies
FT Technologies specialises in the design and manufacture of ultrasonic wind sensors. Their products are widely recognised as “the world’s toughest wind sensors” and are used globally in wind turbine control and other meteorological applications.
The challenge:
FT Technologies needed to re-platform their legacy site to move away from an aging, bespoke content management system to a more modern, flexible system. Their site requirements were complex, requiring eight different languages, SEO improvements, and ecommerce enablement, including integration with a new ERP system.
The approach:
Sharp Ahead chose WordPress and its ecosystem of best of breed plugins to achieve FT Technologies’ objectives. With a combination of the Avada theme, WPML, WooCommerce, and Yoast, Sharp Ahead were able to create a modern, flexible platform to support FTT’s business objectives and gain efficiencies in content creation, design changes and translation.
The results:
- More efficient approach to translation and the multi-language sites
- Enhanced design flexibility, including multiple fonts for different alphabets
- Ecommerce enablement across all global sites, including adherence to local tax requirements and more flexibility on delivery charges
Next steps:
Sharp Ahead now work with FT Technologies on a range of digital activities, including analytics and lead generation, as well as providing ongoing support and hosting for their website.
