Client Case Study
Bowen Craggs generated over 100 qualified leads in 30 days
Bowen Craggs & Co are experts in global online corporate communications, helping more than 25 of the world’s biggest companies be more effective online.
The challenge:
Bowen Craggs wanted to expand the subscriber base to their newsletter as a way to stay in touch with customers and prospects during the Coronavirus lockdown, and beyond. Their newsletter provides uniquely valuable insight and commentary, but they needed a way to increase its reach among their target audience.
The approach:
Sharp Ahead developed a series of targeted LinkedIn campaigns aimed at senior communications prospects in global corporates. The campaigns leveraged a combination of LinkedIn advertising formats, including text ads, sponsored content and lead gen forms.
The results:
- 100 new, well qualified subscribers at less than £17 per lead
- Over 330,000 impressions at a CPM of just under £9
- Subscriber base increased by over 20%
- Generation of a highly qualified remarketing audience who have subsequently engaged with new content following the initial campaign
Next steps:
Following the success of the initial campaigns, Bowen Craggs expanded the activity to promote ongoing insights and commentary to their target audiences and plan to promote their well-known annual reports using the same approach.
