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Portfolio

Animation

Animation can be a powerful tool for B2B companies, helping to convey complex information in an engaging and easily digestible format. It has the power to effectively communicate your value propositions, engage with audiences, and differentiate you from your competitors.

Paper Plane Illustration

Here’s how to effectively use animation in a B2B context:

  1. Explainer Videos: Create short, animated explainer videos to illustrate how your products or services work. This helps potential clients understand your offerings quickly and clearly.
  2. Product Demos: Use animations to demonstrate product features, functionalities, and benefits. This can highlight how your solutions solve specific business challenges.
  3. Onboarding and Training: Develop animated training modules for new employees or clients. Animated content can make learning more engaging and less daunting.
  4. Brand Storytelling: Use animations to tell your brand’s story or share your mission and values. This can foster a deeper emotional connection with your audience.
  5. Infographics: Animate infographics to highlight key statistics or data points. Motion can draw attention and enhance understanding of complex information.
  6. Process Visualisation: Illustrate workflows or processes with animations to show the steps involved in using your services, making it easier for potential clients to follow.
  7. Social Media Content: Create short, eye-catching animations for social media that promote your brand, products, or services. These can drive higher engagement and shares.
  8. Webinars and Presentations: Enhance webinars and presentations with animated slides to keep the audience engaged and emphasize important points.

Animation should be exciting and engaging, but without being too distracting from your intended message.

Rocket Illustration

Animation for Juno, showcasing their new Slack product

Global transportation animation for Xpand Logistics

Incidental animation for the Work IQ homepage

Rotating card wheel for Kingspan panel selector campaign

Animated Ads

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