Last month, our very own John Woods looked at how Microsoft’s chatGPT-powered search engine performed for B2B research and we were pleasantly surprised at how useful it was.

This month John has applied the same structured research and evaluation process to Google’s equivalent, Bard.The research concluded that Bard is currently pretty terrible at B2B research – at least, for the types of questions that were tested. Google is up front that Bard is still a prototype, and we can expect it to change and evolve at a rapid pace. But as it stands today, we don’t see much use for Bard in B2B research. Bing Chat is far superior.

The were a couple of observations from John’s research:

• Bard doesn’t quote its sources unless you specifically ask for them, whereas Bing Chat often volunteered web links that were its reference material.
• Bard doesn’t suggest follow-on questions. You can type in your own, but there’s no guidance.
• Bard also had a habit of offering information that didn’t directly answer the question.

Check out our blog for more details on Google’s new chatbot.