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Issue 34 -
July 25, 2024

Third-Party Cookies Back in the Jar

An announcement on 22nd July shows that Google’s position on third-party cookies in Chrome has shifted again, and this change is a big one. It now seems that Chrome support for third-party cookies will remain into the indefinite future, albeit subject to enhanced user controls. Rather than going extinct completely, third-party cookies will survive in captivity. 

This will have important implications for many aspects of the digital marketing mix. 

Details are still sparse but we’ve shared what we can in today’s blog. 

Get expert help from top PPC specialists:

  • Choose the right blend of PPC platforms
  • Optimise your campaigns’ performance
  • Increase your paid advertising ROI

Or contact us directly on
01865 479 625 or
info@sharpahead.com

Office hours: Monday – Friday 9:00am – 5:30pm

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