An announcement on 22nd July shows that Google’s position on third-party cookies in Chrome has shifted again, and this change is a big one. It now seems that Chrome support for third-party cookies will remain into the indefinite future, albeit subject to enhanced user controls. Rather than going extinct completely, third-party cookies will survive in captivity.
This will have important implications for many aspects of the digital marketing mix.
Details are still sparse but we’ve shared what we can in today’s blog.
