Issue 27 -
March 20, 2024
Third-Party Cookie Extinction – Impacts for B2B Marketers
In this edition of our newsletter:
● The cookieless future and what that means for B2B marketers
● Read about the latest tweak to Core Web Vitals
● Join us at the next TMM
Read on to find out more...
Third-Party Cookie Extinction – Impacts for B2B Marketers
With Google’s recent announcement that support for third-party cookies will be removed from the Chrome browser by the end of 2024, it’s time to face up to a cookieless future. But what exactly does that mean for B2B digital marketing strategies, and what do we B2B marketers need to do to prepare for the change?
Some of our favourite strategies, like remarketing, are going to stop working altogether. Others, like programmatic and ABM, face radical changes. But details are hard to come by.
Dr John Woods of Sharp Ahead cuts through the cookie confusion in our latest blog.
A tweak to Core Web Vitals
We’ve covered Google’s Core Web Vitals before. They’re a useful set of metrics that you – and Google – can use to quantify your website’s user experience. They matter for SEO and they’re also a good guide for site performance optimization.
We wrote last year about Google’s intention to make a tweak to the definitions with a new metric “Interaction to Next Paint” or INP replacing an older one: see our original blog article. The Google Chrome team has confirmed that this change went ahead on 12th March 2024.
It’s a good time to re-check your Core Web Vitals scores and look out for any action areas. Google’s PageSpeed Insights tool is a great starting point.
The Marketing Meetup Oxford - Save The Date
The next TMM Oxford is planned for Thursday 16th May.
More details nearer the time but please save the date if you’re in the Oxford area and interested in some top quality networking with your marketing peers!