Issue 51 -
September 17, 2025
This week’s newsletter is a roundup of B2B marketing related news and content carefully curated for our subscribers:
- The impact of &num=100
- LI algorithm changes
- Our AI tool top tip
- 200% increase in MQLs
- Have your say – the case for marketing investment
Noticed a change in organic impressions or page rankings?
This might be why: although there has been no official announcement, Google appears to have stopped the use of the &num=100 parameter.
This parameter was designed to enable 100 results as the default display rather than 10 and was used by tracking tools and bots to gather larger amounts of data with fewer queries.
The impact of this might be few impressions showing in Google Search Console and possibly higher rankings.
Watch this space for what comes next, including any announcements from Google!
LinkedIn Posts not performing as well?
You’re not alone, algorithm changes mean LI has been prioritising paid over organic with approximately 40% of feed space being allocated to advertisers.
Company page posts fare worse than individuals and the declines are significant. What can you do about it?
Post more, connect more, comment more, and focus on personal, niche content with strong opening lines and compelling visuals.
And even then, paid content must be part of your overall strategy.
AI Tool Tip
No newsletter in 2025 would be complete without some reference to AI. Here’s our top tip this week—worried your ChatGPT content sounds like, well ChatGPT content? Try one of the AI content detectors to help your content sound more human. Both Undetectable AI and Originality AI have free trials so you can have play before you sign up for the paid service.
Are You a Marketer in the Built Environment?
Fill out this short survey from industry leaders Barbour ABI to have your say in why the built environment needs more marketing investment to solve the industry’s challenges.
For every survey response, they will also make a donation to the Amber Foundation, supporting young people.
Take 5 minutes to have your say.
