AI is changing search: what B2B search marketers need to do to be ready
You’ll have seen Google’s “AI Overviews” (AIOs) at the top of many search results pages. And you might have heard the new jargon “Agentic Search” – AI agents like ChatGPT, Gemini, Perplexity and Copilot are now able to search the web for you and synthesise the results.
It’s a scary time for B2B search marketing. What does it mean for your hard-won SEO rankings if AIOs or Agentic Search tools will answer a B2B prospect’s questions without a single link to your website in sight?
Find out how to adapt your B2B SEO to the emerging world AIOs and Agentic Search in our new blog by Jennifer Esty.
(And some good news: the existing best practices of EEAT are still every bit as relevant. Download our guide to EEAT for B2B)
