Issue 46 -
April 24, 2025
In this bumper issue we help you:
● Use E.E.A.T to win at AI search discoverability
● Leverage MS Ads to bolster your paid search strategy—with a special offer!
● Get your LinkedIn Company Page verified
● TMM Oxford on 24 April—register now
Read on for latest in B2B digital marketing best practices…
Optimising SEO content for AI discoverability
AI is quite literally everywhere at the minute, and we would be remiss if we didn’t rise and shine with some thoughts and tips for B2B marketers…
So how can B2B marketers EEAT AI search for breakfast? Read more.
Should your B2B organisation be using Microsoft Ads?
When it comes to B2B digital advertising, there’s no denying that Microsoft Ads is very much Pepsi to Google Ads’ Coke.
That said, Microsoft Ads offers a powerful and often overlooked opportunity for B2B search marketing.
Sharp Ahead, in partnership with Diginius, can also offer new users of MS Ads a 5X ad credit voucher worth up to £2500—get in touch for more details!
LinkedIn Verification: what is it and should B2B marketers care?
Getting your LinkedIn Page verified signals to users that your business is legitimate, reducing the risk of impersonation and fraud. If you haven’t taken this important step, read on to find out why you should and how you do it.
The Marketing Meetup Oxford on 24 April
Catch Chris Barnett, Director at 1973 Ltd, and Emily Le Merle, Marketing Manager at Informa at The Marketing Meetup Oxford on the 24th April. Join us for a talk on email marketing best practices with like-minded marketers.
Time: 6pm to 8pm
Where: Grass Roots, 46 Woodstock Road
Cost: £3 to £30 (you decide)
Register today to book your spot.
