Issue 49 -
July 1, 2025
We're all about content in this newsletter! With an update on optimising your B2B marketing content for AI-based searches, and strategies for transforming your employees into B2B content creators on LinkedIn.
Learn how to build authority and craft AI-ready answers with GEO (Generative Engine Optimization)
Remember last month when we explored how to adapt your SEO strategy for AI-powered search in our blog? In this new AI-powered search landscape, how do B2B marketers make sure their content is AI-optimised to appear in AI Overviews?
Here’s where Generative Engine Optimization (GEO) comes in. GEO is a marketing strategy focused on making your website content easily understood and used by AI-powered search engines and chatbots.
Simply put, GEO is like SEO for AI Overviews. With SEO, we optimised content for traditional search. But with GEO, it ensures your content can be understood, surfaced, and cited by AI tools.
Discover the GEO strategies B2B marketers need now in our new blog, or risk being left behind as prospects’ AI-led buying journeys rapidly evolve.
Everything B2B Marketers Should Know about LinkedIn Content Creators
B2B content creators are starting to play an important role in the buyer decision-making process, according to LinkedIn’s latest guide. The research confirms what we already know: people trust people more than brands.
So how can B2B marketers capture this opportunity to strengthen their content strategy?
The best place to start is within your own organisation. Research shows that your employees’ collective reach through their networks is typically 12x larger than the company’s. Instead of looking externally, prioritise identifying potential creators within your team.
Learn how to transform your employees into successful LinkedIn content creators in our latest blog.
