Issue 54 -
January 15, 2026
In this week's newsletter:
- New competitor analytics in LI
and what to with them - New features in Google Business Profile
and how to use them - Google’s December Core Update in brief
and what to with them
and how to use them
New Competitor Analytics in LinkedIn
LinkedIn’s new competitor analysis tool gives businesses and brands greater insight into how their organic performance compares across new followers, total posts, engagement rate, and more.
New Features in Google Business Profile
The latest Google Business Profile features are not cosmetic tweaks or background noise. They are quiet, continuous updates that reshape how Google understands businesses and how buyers validate them long before a sales conversation ever happens.
For B2B brands, this matters more than most teams realise.
Google’s December Core Update in Brief
Google continues to experiment with longer AI Overviews, strengthening the case for leveraging third-party sites (e.g. Reddit) and for focusing on specialisation, expertise and commercially oriented content.
Plus, Search Console is also getting even better, with more features around AI and socials—make sure you’ve claimed yours and are using it as part of your BAU SEO reporting and hygiene!
