Issue 29 -
May 3, 2024
Google Search Console Best Practice and Governance
In this edition of our newsletter:
● Best practice and governance for Google Search Console
● Two new-ish LinkedIn features
● A reprieve for third party cookies
● TMM Oxford updates
Read on to find out more...
GSC Best Practice and Governance
Our previous blog gave an introduction to Google Search Console (GSC) and highlighted why it is so important for B2B digital marketers. But, like any tool, GSC has to be used properly if you want to be sure of getting the best value from it.
In our new follow-up blog, Dr John Woods details the processes that B2B marketers and website teams need to put in place to make sure that GSC is being used effectively.
New(ish) LinkedIn Features
In this short blog post, we look at two new-ish LinkedIn features, one free and one paid, and weigh up how much they benefit B2B marketers. Find out more about the benefits (and drawbacks) of LinkedIn Business Manager and a Premium Company Page subscription.
A Reprieve for Third Party Cookies
As we confidently predicted in our recent blog, third party cookies will finally, and for definite, be phased out in 2024. Erm. Unless there are issues with the competition authorities.
And as it turns out, there are issues with the competition authorities! So, third party cookies will survive a little while longer. See Google’s update here or read our blog to find out what this means for B2B marketers.
The Marketing Meetup Oxford - Incoming Speaker Announcement
Just a couple of weeks away and we’re gearing up to announce the latest speaker at The Marketing Meetup Oxford!
It promises to be an evening full of marketing insights, beer & pizza, lovely people—and absolutely no selling! Find out more and book your ticket today.
