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Issue 26 -
February 26, 2024

Free online privacy conference tomorrow!

In this edition of our newsletter:
● Free online privacy conference - tomorrow 27th February!
● Google confirms July date for final Universal Analytics shutdown
● The importance of an optimised LinkedIn profile
● Growth marketing best practice SEO webinar - tomorrow 27th February!
Read on to find out more...

Stop press news: our friends at MeasureMinds are running an online conference, Privacy4Marketers, on Tuesday 27th February from 11am. There are ten expert speakers including Sharp Ahead’s Dr John Woods, who will be covering “How to choose and set up a CMP for your website”. The conference is free to attend and will be a fast track way to update and expand your knowledge of the legal and technical aspects of online privacy. 

Universal Analytics Shutdown Confirmed for 1st July 2024

Google has confirmed that the old version of Google Analytics, Universal Analytics (“UA”), will finally shut down in the week of 1st July 2024. You won’t be able to access any data or reports from UA from that date onwards.

You may remember that the first stage of UA’s shutdown was somewhat protracted, with UA properties continuing to collect data for quite some time after Google’s original deadline. Don’t expect this to happen again! Google’s announcement makes it clear that Google is planning a hard stop to UA in the first week of July.

(You’ll see in Google’s article that there’s a longer timeline for paying customers who use the premium Google Analytics 360 – but don’t be confused, this extension doesn’t apply to the vast majority of users who are on free UA accounts.)

If you want to reference data from UA in the future, for example to perform year-on-year comparisons, you must export it before 1st July. And I’d recommend doing so well before that date – it’s likely that the UA infrastructure will become unreliable in the last few days if there’s a sudden panic to export legacy data.

Don’t forget this shutdown covers API access as well as direct access to UA. So for example if you have reports built in Looker Studio that rely on UA data, they will stop working too from July 2024.

If you’re concerned about the loss of UA data and need help figuring out what and how to archive, feel free to get in touch with us.

The Importance of an Optimised LinkedIn Profile

seo

LinkedIn is becoming less and less reliant on hashtags for maximising discovery, including shifting away from the use of hashtags in user profiles. What does that mean for B2B marketers?

Focus instead on ensuring posts and profile content are optimised for search:

  • Write high-quality content and include relevant keywords
  • Research organic search terms and optimise your content accordingly
  • Engage and expand your network
  • Use LinkedIn articles and create evergreen content
  • Update your profile to include relevant keywords and an optimised headline

The Inaugural TMM Oxford

The Sharp Ahead team have been great fans of The Marketing Meetup (“TMM”) for quite a while and we’ve participated in several TMM in-person events in Leeds, Reading, Northampton and elsewhere. So we were delighted to be one of the sponsors and co-organizers of the first ever TMM Oxford.

The event took place on 22nd February at Grassroots, who also kindly sponsored the event. We had a great turnout of marketers from a wide range of organizations. Giles Edwards of “…Gasp!” kept the conversation flowing with a thought-provoking talk about the importance of branding.

We’re planning to make this a regular event. Watch this space for future dates! And check out the TMM website for other upcoming events online, across the UK and internationally.

Growth Marketing SEO Best Practice Webinar

We’ll be delivering the second webinar of a three-part webinar series on Growth Marketing tomorrow 27 February 2024. In this webinar we will show how you can use SEO best practices to help generate more leads and grow your business.

If you’re interested in a similar session for your own community, then we’d love to hear from you!

Get expert help from top PPC specialists:

  • Choose the right blend of PPC platforms
  • Optimise your campaigns’ performance
  • Increase your paid advertising ROI

Or contact us directly on
01865 479 625 or
info@sharpahead.com

Office hours: Monday – Friday 9:00am – 5:30pm

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