Issue 53 -
December 11, 2025
- Is your LinkedIn audience stuffed or starved?
- Are you investing in Instagram?
- Our holiday break.
- The causes we’re proud to support this Christmas.
Is Your LinkedIn Audience Stuffed or Starved?
Planning a LinkedIn Ads campaign? Take a lesson from the Christmas party buffet and make sure your budget caters correctly for your audience size. Our latest blog explains more!
Instagram, Not Just a Pretty Face
Earlier this year Instagram announced that search engines like Google would be able to display public posts on results pages. This new relevance for SEO makes the argument for B2B marketing investment in the platform even stronger.
In addition to getting in front of the growing number of decision makers and influencers using social platforms for search, Instagram indexing changes enables B2B marketers to leverage that content to boost brand visibility.
A few quick tips:
- Create a professional account if you don’t already have one
- Optimise your account bio with relevant keywords
- Optimise static posts, carousels, reels and videos with keywords
- Use hashtags and optimise alt text on images and video captions/screen text
And remember, Instagram is the perfect home for your value-first educational content, including guides, case studies, and tutorials.
Looking ahead to the holidays
A note that Sharp Ahead will close on Wednesday 24th December and reopen on Friday 2nd January.
As part of our commitment to giving, this year Sharp Ahead has supported two special charities over the festive season:
- The Amber Foundation – dedicated to supporting young adults to transform their lives.
- Magic Breakfast – focused on reducing morning hunger across schools in England and Scotland.
