Issue 22 -
December 5, 2023
Why B2B marketers need more than just cookie warnings
In this edition of our newsletter:
● Learn more about the importance of having a consent management platform
● Why A/B testing might not work for your B2B campaigns
● Join us at the marketing meetup in February 2024
Read on to find out more...
The UK’s Information Commissioner last month warned several major sites to improve their handling of cookie consent. Cookie laws cover B2B use as well as B2C, so this is a timely reminder to B2B marketers of the need to be mindful of the strict and complex regulatory environment around cookies.
If you want your cookie use to be compliant with the law, a consent management platform (CMP) is an essential part of your B2B marketing tech stack. Read why in our latest blog.
A/B Testing for B2B Marketers
In our latest video, Sharp Ahead’s director, John Woods and Head of Client Success, Emma Walker, discuss A/B testing for B2B marketers in more detail.
Watch the video to find out more about why it might not work for your B2B business.
The Marketing Meetup 2024
Save the date! Sharp Ahead will be organising the next The Marketing Meetup event in Oxford on February 22nd. Venue and other details still to be confirmed, in the meantime check out The Marketing Meetup’s website here to learn more.