Issue 62 -
August 27, 2026
In this week's newsletter:
→ Your best prospects aren't filling in forms
→ Should you use LinkedIn ad personalisation?
→ Your people are part of your search strategy
→ A new visual identity for Sharp Ahead
MEASUREMENT
Your Best Prospects Might Be Invisible
B2B marketing is exceptionally good at measuring the most visible parts of the buying journey: clicks, downloads, form fills and MQLs.
But what about the prospects you can’t see?
Our latest article looks at why visibility to marketing isn’t the same thing as value to the business — and why qualified demand requires a wider view of measurement.
Personalised Doesn’t Mean Relevant
LinkedIn can now dynamically add a prospect’s name, job title, company or industry to Sponsored Content.
Useful new capability or lazy marketing gimmick?
There are situations where we think it could work — and others where we’d actively avoid it. The bigger lesson is simple: personalisation should improve relevance, not substitute for it.
We look at when to use it, how to measure whether it’s working, and why the experience after the click matters too.
In Other News
Your people are part of your search strategy
New research from Profound found LinkedIn was the most-cited domain for professional queries across six major AI platforms. Our take: it’s more evidence of why E-E-A-T — and making genuine human expertise visible — increasingly matters.
Same Sharp Ahead. Just sharper.
B2B marketing is changing quickly, and so is the work we do for our clients. As we expand our expertise and services for a more AI-influenced buying journey, we’ve given Sharp Ahead a new visual identity to match — bolder, more confident, but still unmistakably us.
