We’re back from the summer holidays with our latest blog article where we look at: How the B2B buying journey is changing at a faster pace than ever before. And how B2B marketers must evolve their brand’s digital footprint or risk obscurity and obsolescence in this new world.
Read on for a look into the technology and demographic shifts that are changing B2B buying behaviours, including:
- GenAI
- Younger buyers
- Social search
And how traditional best practices can still guide you to digital marketing success.
