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Issue 20 -
October 31, 2023

Why your A/B testing might be broken and how to leverage social remarketing

In this edition of our newsletter:
● Why A/B testing might not work for your B2B campaigns
● How remarketing on social channels could benefit your brand
● What's happening at the Autumn UKSPA Conference
Read on to find out more...

A/B Testing for B2B Marketers

A/B testing, also sometimes referred to as split testing or bucket testing, is a research methodology used to determine which of two variants is more likely to produce the optimal outcome. 

The methodology is very compelling for marketers and we love the idea as much as anyone, but the hard truth is that more often than not, it’s simply not workable for B2B marketers. 

Read our latest blog to find out more about A/B testing for B2B marketers and discover why you might be wasting your time, or worse, believing the wrong outcomes.

Maximise Success with Social Remarketing Campaigns

While social media platforms such as Pinterest, TikTok and Instagram are typically associated with B2C marketing, advertising on these platforms can also be an effective way for B2B businesses to re-engage potential clients and prospects. 

In this blog, we explore the benefits of remarketing paid social campaigns and share some tips for implementing a successful campaign.

Upcoming UKSPA Autumn Conference 2023

For any of our commercial property and science park clients, we’ll be attending UKSPA Autumn Conference on Thursday 9th and Friday 10th November 2023 at Coventry University Technology Park. 

If you’re attending, we look forward to seeing you there.

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