October 9, 2023June 30, 2023 by Jennifer Esty

LinekdIn's Newest Ad Format Has Arrived: Thought Leader Ads

LinkedIn’s Newest Ad Format Has Arrived: Thought Leader Ads

By Jennifer Esty | June 30, 2023

LinkedIn officially rolled out Thought Leader Ads a couple of weeks ago and if they haven’t popped up in Campaign Manager yet, you should see them very soon. (The functionality appeared for Sharp Ahead over the weekend).

We’ll start with how they work but if you just want to know whether you should try them or not, skip ahead now!

Let’s start with the how first.

Obviously the first step is to decide which employee post merits sponsorship. Choose someone in your organisation, likely to be a senior member of your team, who has recently created a compelling piece of content. Or choose a recently published piece of content and ask them to post it to their newsfeed.

Next, get yourself over to Campaign Manager to set up the campaign.

Pro tip: Although you can either start a new campaign or choose to include a Thought Leader ad in an existing one, we recommend creating a new campaign for your first trial. That way you can keep a close eye on success metrics and budget more easily.

Thought Leader Ads don’t (yet) work for all objectives or ad types.

The current functionality allows brand awareness or engagement and only works with single image sponsored content.

Next, choose Browse Existing Content (a helpful note from LI might pop up if this is the first time you’ve been in to campaign manager since the new functionality has been enabled).

Choose employee as your library source and if it’s greyed out, get yourself back to campaign setup as it’s likely that you’ve forgotten to disable the LinkedIn Audience Network (which is helpfully enabled by default).

Here you can search by employee and then choose from a list of their posts, which will appear in reverse chronological order.

Pro tip: The team member in question must:

· Have a public profile

· Have your company as an active and current job in their LinkedIn profile

· Your company name must match the company page associated with the Campaign Manager account

Next, simply select the content you would like to Request sponsorship for, read through the legalese pop up and send your request. Reminder that the request and subsequent approval emails can take up to an hour to appear in inboxes so don’t wait until the last minute to get your thought leader lined up to approve!

Note that once a post has been approved for use, it can be used for multiple campaigns without having to request additional approval.

Pro tip: You can setup remarketing audiences for Thought Leader ads in the same way you would for other campaign types!

So are they worth it?

Certainly, we’ve seen success stories from people in our networks, but for us the jury is still out.

We experimented with brand awareness and engagement objectives and both campaigns currently have higher than average CTRs at 3.83% which is 50% higher than our next best performing campaign, But they are on the high side at over twice our average (£7.13 vs £3.00) and the CPMs are 10X our average.

So are they worth it?

Certainly, we’ve seen success stories from people in our networks, but for us the jury is still out.

We experimented with brand awareness and engagement objectives and both campaigns currently have higher than average CTRs at 3.83% which is 50% higher than our next best performing campaign, But the are on the high side at over twice our average (£7.13 vs £3.00) and the CPMs are 10X our average.

Our recommendation?

Try a Thought Leader Ad under these circumstances:

· You have someone in your organisation who already has a large and engaged follower count

· They have an in-depth, timely piece of content to share

· Your objectives really are focused on brand awareness or engagement (and not leads)

· They are a supporting activity to a broader mix of activities

· You are willing to experiment with a slightly larger audience than usual

If you want to hear more from us at Sharp Ahead, sign up for our email newsletter and keep an eye on our blog to stay in the loop!

If you have your own experience to share with Thought Leader Ads or want help setting one up, please get in touch!

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October 9, 2023June 8, 2023 by John Woods

Bard Bungles B2B – Bing Better

By John Woods | June 8, 2023

Last month I looked at how Microsoft’s chatGPT-powered search engine performed for B2B research. I was pleasantly surprised at how useful it was. Read the full blog article here.

This month I’ve applied the same structured research and evaluation process to Google’s equivalent, Bard.

I can’t sugar coat this. Bard is currently pretty terrible at B2B research – at least, for the types of question I tested.

Google is up front that Bard is still a prototype, and we can expect it to change and evolve at a rapid pace. But as it stands today, I don’t see much use for Bard in B2B research. Bing Chat is far superior.

Here are a few examples to show what I mean.

Top of funnel queries – general information seeking

Bard did OK with the basics here. I noticed two big differences in comparison with Bing Chat:

Bard doesn’t quote its sources unless you specifically ask for them, whereas Bing Chat often volunteered web links that were its reference material. I found this feature of Bing Chat very useful to build confidence in the answers. With Bard, I found myself having to ask follow-on questions like “what are your sources for that answer?” in order to sense check the results.
Bard doesn’t suggest follow-on questions. You can type in your own, but there’s no guidance. I missed the suggested follow-on questions that Bing Chat provides.

Bard also had a habit of offering information that didn’t directly answer my question. For example when I asked “How can PV generation be integrated with industrial unit roofing?” Bard gave a good basic answer, but then rambled off to talk about the benefits of solar power. To me, it’s implicit in my question that I already know quite a bit about solar power, and that I’m going to be looking for something specific. So this extra off-topic content doesn’t add value. Bing Chat was typically much more focussed. Here are the Bard and Bing results side by side for comparison:

Middle of funnel queries – shortlisting suppliers

Again Bard’s answers weren’t very focussed and didn’t respect the specific context implicit in my question. For example when I asked Bard “What’s the most comprehensive source of construction industry leads in the UK?” it gave me a slightly useful answer, but then suggested I might want to try going to conferences or networking to get leads!

The Bing response is more concise and actually more valuable:

Things got a bit weird in places here. When I prompted Bard for more details it gave me a list of suppliers, but the links in the list went to the wrong places. For example a link for the service “Construction Lead Finder” pointed to an article about rogue builders on the Guardian newspaper! This just looked like a bug – fair enough for an experimental service, but it undermined my confidence in Bard as a tool.

Bottom of funnel queries – evaluating specific suppliers

Bard really lost the plot here on several queries. For example when I asked “Is the Curious Lounge a high quality coworking space?” it hallucinated several plausible-looking but completely imaginary reviews.

Latest score: Bing Chat 1 – Bard 0

It’s an uneven contest at present.

Bard rambles, forgets or ignores important context, and – worst of all – Just Makes Sh*t Up when it doesn’t know the answer. Bing Chat, in comparison, stayed focussed and was honest about its limitations.

I really can’t recommend Bard in its current form as a B2B research tool, and I don’t think we’ll see any great takeup of it in the B2B world unless or until Google improves it. For now: stick with Bing Chat for your B2B research.

But there is so much at stake here for the search engine giants that I’m sure we WILL see great improvements in Bard and other tools. We’ll keep testing and reporting on progress!

Given the significance of this technology change you can be sure we’re going to keep a close eye on developments with generative AI-powered search in the future. So sign up for our email newsletter and keep an eye on our blog to stay in the loop!

If you have questions about how Google’s new AI Chatbot might affect your business, or simply want to continue the conversation, please get in touch!

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January 19, 2024May 3, 2023 by John Woods

What do B2B marketers need to know about New Bing?

By John Woods | May 3, 2023

Generative AI and the future of search marketing

We’ve been hearing a lot recently about whether the new wave of AI – especially “generative AI” techniques like ChatGPT – will change the world.

I think there’s little doubt that these will be world-changing technologies. But that’s not a particularly helpful observation! If someone had said “electricity will change the world!” back in 1883, for sure they would have been right, but they weren’t being especially useful. It’s much more valuable to look at the emerging applications of a new wave of technology. Electric lights – just around the corner in 1883. Electric cars – took nearly 150 years to become mainstream.

So to try to offer B2B marketers something useful in the generative AI debate I’ve narrowed my focus and have been evaluating one particular application. I’m looking at “New Bing”, Microsoft’s ChatGPT-powered search engine, from the perspective of B2B search marketing.

New Bing – is it relevant to B2B?

Like most internet technologies, New Bing has been developed primarily with mass market B2C applications in mind. That makes sense – those mass B2C audiences are the easiest places to make money.

So we shouldn’t assume New Bing has automatic relevance for B2B marketers. Is New Bing going to turn the world of B2B search marketing on its head, so that we B2B marketers have to throw away everything we’ve learned about SEO and PPC and start again?

That’s a complex question, but to my mind there’s a key starting point: is anyone actually going to use New Bing for B2B research? In other words, will users change their behaviour and switch to New Bing instead of conventional search engines for their B2B buying journeys?

Changing user behaviour is hard. We’ve all built up habits and expertise about how to use conventional search engines as “magic question-answering machines” and we’re committed to those habits because we know the search engines meet our question-answering needs. User experience experts will tell you that people won’t change their behaviour away from existing successful habits unless there’s a substantial reason to do so. So a switch in user behaviour is only going to happen if New Bing offers a significantly better user experience.

So this is the question I’ve set myself to answer: does New Bing offer a sufficiently compelling user experience for B2B research that we might expect people to switch away from conventional search engines?

How I evaluated New Bing

I wanted to make sure my evaluation was grounded in the reality of B2B research. So before I started, I wrote down a list of real-world B2B research questions. I tried out New Bing with each question and evaluated the results on three criteria:

Ease of use – how easy, or difficult, was it to get a meaningful output from New Bing – if it’s too difficult to use, it doesn’t matter how great the results are, no one is going to switch.
Value of the results – did New Bing answer my question, and was it better or worse than a conventional search engine for the same question? Again, no one is going to switch away from established search habits unless there’s something of at least equal value to be had.
The “delight factor” – did New Bing give me something surprising or remarkable – not necessarily directly related to my question – that might bring me back for more? (Even if the ease of use or value don’t quite measure up.)

One detail here – when looking at the relative value of the result, I compared New Bing with results from “old Bing”. I stuck to Bing because I didn’t want my evaluation to be distracted by differences between Bing and Google. And I used an equivalent query in the conventional search engine – in fact, I used the query that New Bing generated itself:

Here are the questions I used (exactly as I worded them for New Bing) and the equivalent search wording for a conventional search engine:

New Bing prompt

How can PV generation be integrated with industrial unit roofing?

How has COVID affected how people use office space?

What are the pros and cons of Edge Data Centres?

How should I split my budget between Google Search and LinkedIn Ads?

What’s the best coworking space in Oxford?

How do I choose a data centre supplier?

What’s the most comprehensive source of construction industry leads in the UK?

What are the leading industrial laundries in the south of England?

Is Sharp Ahead a good b2b marketing agency?

What are the best alternatives to WP Engine?

Is YPO a good value supplier of school equipment?

Is the Curious Lounge a high quality coworking space?

Equivalent web search (from New Bing)

PV generation industrial unit roofing integration

COVID office space usage

What are the pros and cons of Edge Data Centres?

How should I split my budget between Google Search and LinkedIn Ads?

Best coworking space Oxford

How to choose data center supplier

Construction industry leads UK

Industrial laundries south England

Is Sharp Ahead a good b2b marketing agency?

Best alternatives to WP Engine

YPO school equipment value supplier

Curious Lounge coworking space quality

The results

First of all here’s how New Bing scored on my ease-of-use criterion across the 12 questions:

Ease of use: % of questions

Poor – couldn’t obtain anything useful: 8%
OK – got a useful result without too much effort: 42%
Good – easy to get a useful result: 50%

Pretty good all told, especially considering this was my first serious attempt to use New Bing. New Bing mostly showed a good understanding of my queries and generated relevant output. Now my value criterion:

Value of results: % of questions

No value or badly misleading: 0%
Somewhat valuable but less so than conventional web search: 58%
Equivalent value to conventional web search: 25%
More valuable than conventional web search: 17%
Much more valuable than conventional web search: 0%

I have to admit this was a pleasant surprise. There were no cases across my 12 questions where New Bing completely missed the mark or came up with badly misleading answers. And there were a lot of cases where the New Bing results were of similar value, or greater value, than conventional search.

Finally the delight factor. Fully 75% of my queries included something that “delighted” me at least a little! A really pleasant surprise, and probably the thing that is most likely to bring me back to New Bing again.

In this example, New Bing found – and accurately explained – the highly specific industry jargon term “BIPV” which wasn’t present in my original query.

Here the follow-up questions that New Bing suggests are extremely relevant, pulling out price and opening hours which are very likely to be important factors in a decision-making process about a coworking space. This would save a lot of time in a real B2B research task.

Some details

A few detailed observations, in no particular order:

New Bing is opinionated, but can admit its limitations: New Bing doesn’t shy away from holding an opinion. So for example when I asked it “Is X a good value supplier?” it said yes. But it often caveats its opinions, or admits when it doesn’t know.

I liked that humility and found it made me more trusting of the remaining results.

New Bing’s shortlists are, erm, short: when I ask New Bing for a list, it comes up with a few alternatives – perhaps two, or three, or a handful. This is potentially a good thing – who really wants to wade through a list of 50 possible suppliers? – but is going to be a massive challenge for marketers if this becomes a standard feature of future search engines. In a conventional search engine, being position 5 or 10 or even 20 for a given search will still lead to some degree of success. With New Bing, if you’re not in the top few, you are literally nowhere.

Conversational approach adds value (sometimes): New Bing’s “chat”-style interface sometimes adds some value by suggesting follow-up questions that are more pertinent than the “people who asked that also asked this…” functionality of conventional search. For example in response to a question about coworking spaces in Oxford, New Bing offered to list comparative prices – really useful and highly relevant to a B2B researcher. (Admittedly with some other questions the chat options were less relevant, or irrelevant.)

Conversational memory is sometimes limited: sometimes New Bing seems a bit forgetful. For example, I asked New Bing to list coworking spaces in Oxford. It gave me a plausible shortlist and offered to list some more. I carried on the conversation and asked for the longer list, which turned out to include some repeats of the earlier shortlist. This didn’t undermine the value of the results, but it was a bit disappointing.

New Bing’s results reflect old Bing rankings: New Bing makes a lot of changes to the Bing search results (content, ranking and presentation) but it does clearly rely on them for its raw material. So if you’ve made a huge effort on SEO for Google but ignored Bing, you might find your content doesn’t feature on New Bing. If New Bing gains a lot of market share then we’re going to need to broaden our SEO focus.

Geographic nuances are lacking: New Bing doesn’t have as much understanding of geographic cues as I’d hoped for. For example, I asked for “alternatives to X” where X is a UK-based supplier of a geographically-based market. New Bing listed US-based alternatives.

There are ads (at the moment): Good news perhaps for PPC – the New Bing results do include some search ads. I can’t be sure but these seem to be normal Microsoft Ads listings triggered against keywords. It’s not surprising that Microsoft is exploring ways to monetize New Bing.

Reflections – is New Bing relevant for B2B search?

I came to this evaluation with an open mind, and if I’m honest with a degree of scepticism about the relevance of New Bing and ChatGPT for something as nuanced as B2B research.

Based on my evaluation, I’d definitely use New Bing as it stands today as an adjunct to a conventional search engine. I’d expect it to be particularly useful for certain types of question and not useful for others. So I’m not about to make New Bing my ONLY B2B search engine, but I’ll certainly use it for some types of research.

And it’s clear that New Bing (and its competitors like Google Bard) are only going to get better at these B2B research use cases. There are already some hints of really valuable user experiences where New Bing did “delight” me and exceed my expectations. They are incomplete and unreliable, but I’m certain they will improve rapidly as the technology matures. Here are a couple of examples of the sort of thing I mean:

New Bing has assembled a useful summary of pricing there. It’s incomplete, and not as directly comparable as I’d like, but it’s already a time-saver versus a conventional search engine.

In that search, New Bing has found a really plausible list of alternative suppliers and has made an attempt to build out a table of pros and cons of each. Unfortunately a lot of the table has no information in it! But I could imagine a future iteration of the technology could fill that out.

So I don’t think that New Bing as it stands today is going to replace conventional search engines, but I think it’s already good enough to deserve a place in the toolkit that we use for B2B research. And I’m certain that in the future, the evolution of New Bing and other generative-AI-enabled search engines WILL replace conventional search. That could happen in a lot of different ways – we have an arms race between Microsoft and Google, and potentially other players. We might see a new player emerge. Or we might see an incremental evolution of conventional search engines so that generative AI gradually becomes more prominent in search – that sort of thing has happened before with other evolutions of search engines. But one way or another, there’s going to be a big change in B2B search engines and B2B search marketers are going to have to take note.

What should B2B search marketers do today about New Bing?

There are two simple things that all B2B marketing teams can do right away to gain some experience with New Bing and to prepare to manage the impact of this wave of change.

First, get some experience with New Bing yourself. It’s now open to all (having previously been accessed only via a waitlist). Just go to https://www.bing.com/new to sign up. Once you have access, try some questions that are relevant for buyer research in your industry, such as:

Top of funnel research like “what are the best solutions for [some problem that your product addresses]?”
Opinions about your brand such as “who are the competitors for [your company]?” and “is [your product] good value for money?”

Secondly, make sure you have Bing Webmaster Tools set up. This is the Microsoft equivalent to Google Search Console and it’s the method that Microsoft will use to give you feedback on how your content appears in Bing search. If New Bing causes Bing to gain market share over Google, Bing Webmaster Tools will become more important. So get it in place now so that you can refer back to the data in future. Visit https://www.bing.com/webmasters/ about for details.

What’s next?

This wave of AI technology is certainly going to change the world of B2B search marketing, and that will have important implications for B2B search marketers. But exactly what will happen when is highly uncertain. Right now, most people are still using conventional search engines for their B2B research. So there’s no urgent need to change. We are all going to need to watch, wait and be prepared to adjust our strategies and tactics when the timing is right.

Given the significance of this technology change you can be sure we’re going to keep a close eye on developments with generative AI-powered search in the future. So sign up for our email newsletter and keep an eye on our blog to stay in the loop!

If you have questions about how New Bing might affect your business, or simply want to continue the conversation, please get in touch!

What’s Google Search Console, and why is it particularly important for B2B?

John Woods April 8, 2024

The impending death of third-party cookies – what does it mean for B2B marketers?

John Woods March 18, 2024

The Impact of Stricter DMARC Policies on B2B Email Marketing

John Woods January 30, 2024

May 3, 2023March 23, 2023 by Jennifer Esty

When is a content audit not an audit?

By Jennifer Esty | March 23, 2023

When it’s an opportunity.

A content audit, or any audit for that matter, probably sounds like as much fun as getting your teeth cleaned (except it takes a lot longer).

But it can be hugely rewarding and should set up your content, SEO, and lead generation strategies for success.

Read on for top tips on what to look for and how to benefit from a content audit.

Why audit your content

So, what are you going to get out of the audit? First and foremost you will have a catalogue of content that will enable you to understand what assets you have, where they are and how good they are.

You can then start to plan how to repurpose, amplify and reuse these assets.

You will also be able to identify gaps and opportunities for new content, aligning the outcomes with your SEO and lead gen strategies to create content gems that help you meet your marketing and business objectives.

You are likely to be surprised at the results: there is usually a gap somewhere between what you think your content focus is (and should be) and where it is now.

How to audit your content

A robust audit needs to look at a number of criteria with a measurable means of
evaluating them.

Some examples of the criteria we use to evaluate our clients’ content:

UX – how good (or bad) is the UX of the asset?
On brand – is the asset on brand (especially important if your organisation has recently undergone a rebrand)?
Focus – what is the focus of the content?
Purpose – what purpose does the content serve, for example: brand awareness, lead generation, or customer service/support?
Persona – who is the content for?
Values/USPs – which of your company values or USPs does the asset convey (there is sometimes an argument to audit against both values and USPs)
Engaging – is the content engaging?
Pulse – is the content recent (or evergreen)?

What to audit

What exactly should you audit? The most obvious place to start is your website and a quick scrape of your site using a tool like Screaming Frog (link) will provide a robust list (assuming most of your content isn’t hidden behind a login).

You will also want to consider:

Any paid ads
Organic social pages and posts
Emails (including autoresponders, customer communications, and sales emails)
Presentations
Sales enablement tools
Email signature files

The exact scope will be dependent on the time and resource you can devote to the audit but the more that you include, the greater the impact and the better the outcome.

Not just digital

When we work with clients on content audits, we don’t just stick to digital assets. Offline assets, including printed materials, event collateral, press releases (which are to be fair mostly in digital format) and even physical signage are all included and can provide hidden gems or serious opportunities for improvement.

Not just content

We also suggest looking beyond the traditional definition of content and including brand assets such as imagery and icons. In a digital context, these types of digital assets are quite often tied closely to content in terms of the user experience and auditing them is likely to reveal some outdated assets and opportunities to repurpose some fabulous assets you may not have known you had.

What to do next

Finished your audit? Next you need to analyse the results.

Are there some assets which need to be retired or remedied immediately? You are likely to find a few outdated or flawed assets during the audit. Determine their priority for fixing or retiring and set out a plan to get them tidied up.

Where are the gaps? Are all of your personas being served equally (or at least in proportion to their importance)? Are you providing a good balance of brand awareness, lead generation and customer service content? Are all of your values communicated equally or are some being ignored?

Where are the opportunities? Are there some killer assets that you can reuse or repurpose? Are there sales assets that could turned into lead gen hooks? Are there longer form marketing blogs that would help the sales team?

The answer to all of those questions can only be answered by a robust auditing process. So don’t put it off any longer, book in that teeth cleaning.

If you have questions about how to audit your content, or simply want to continue the conversation, please get in touch!

What’s Google Search Console, and why is it particularly important for B2B?

John Woods April 8, 2024

The impending death of third-party cookies – what does it mean for B2B marketers?

John Woods March 18, 2024

The Impact of Stricter DMARC Policies on B2B Email Marketing

John Woods January 30, 2024

September 14, 2023March 22, 2023 by John Woods

Google Analytics Retirement Update

By John Woods | March 22, 2023

Tick, tock, click, stop – time is running out for the old Google Analytics

I may have, ahem, mentioned this before – but just in case you’ve missed it: there’s not much time left to switch to the new version of Google Analytics.

The headlines: the established version of Google Analytics (“Universal Analytics” or “UA”) will stop collecting data on 1st July 2023. If you want to continue measuring your website with Google Analytics after that date, you need to switch to the new version (“GA4”). And ideally you need to do that well BEFORE 1st July 2023, so that you have some overlap between the old and new systems.

Google have recently announced that they will automatically migrate UA to GA4 in some circumstances – see https://support.google.com/analytics/answer/12938611 for details – but please don’t let that make you complacent. Google admit the automatic migration process isn’t the best choice:

As Google states in their help article:

“We strongly recommend you manually migrate your Universal Analytics settings to GA4. If you do nothing, a new GA4 property will automatically be created for you, and your Universal Analytics configurations will be copied to the new GA4 property. Not all UA configurations have an obvious GA4 counterpart, and the automated process might not make the same choices as you would.”

Emma Walker and I discussed the current state of the UA->GA4 migration in this short (2 minute) video:

As I mention in the video, there are still some frustrating barriers to switching to GA4. In particular some third-party tools with Google Analytics integrations still don’t support the new system. So there are some tough choices to be made in some cases. But the good news is there are always pragmatic compromises that can get you to at least some sort of usable GA4 system.

LinkedIn’s Newest Ad Format Has Arrived: Thought Leader Ads

Pro tip: Although you can either start a new campaign or choose to include a Thought Leader ad in an existing one, we recommend creating a new campaign for your first trial. That way you can keep a close eye on success metrics and budget more easily.

Thought Leader Ads don’t (yet) work for all objectives or ad types.

Choose employee as your library source and if it’s greyed out, get yourself back to campaign setup as it’s likely that you’ve forgotten to disable the LinkedIn Audience Network (which is helpfully enabled by default).

Pro tip: The team member in question must:

Pro tip: You can setup remarketing audiences for Thought Leader ads in the same way you would for other campaign types!

So are they worth it?

Certainly, we’ve seen success stories from people in our networks, but for us the jury is still out.

Our recommendation?

If you want to hear more from us at Sharp Ahead, sign up for our email newsletter and keep an eye on our blog to stay in the loop!

If you have your own experience to share with Thought Leader Ads or want help setting one up, please get in touch!

Bard Bungles B2B – Bing Better

Top of funnel queries – general information seeking

Middle of funnel queries – shortlisting suppliers

The Bing response is more concise and actually more valuable:

Bottom of funnel queries – evaluating specific suppliers

Latest score: Bing Chat 1 – Bard 0

Given the significance of this technology change you can be sure we’re going to keep a close eye on developments with generative AI-powered search in the future. So sign up for our email newsletter and keep an eye on our blog to stay in the loop!

If you have questions about how Google’s new AI Chatbot might affect your business, or simply want to continue the conversation, please get in touch!

What do B2B marketers need to know about New Bing?

Generative AI and the future of search marketing

New Bing – is it relevant to B2B?

How I evaluated New Bing

Some details

I liked that humility and found it made me more trusting of the remaining results.

Reflections – is New Bing relevant for B2B search?

What should B2B search marketers do today about New Bing?

What’s next?

Given the significance of this technology change you can be sure we’re going to keep a close eye on developments with generative AI-powered search in the future. So sign up for our email newsletter and keep an eye on our blog to stay in the loop!

If you have questions about how New Bing might affect your business, or simply want to continue the conversation, please get in touch!

When is a content audit not an audit?

When it’s an opportunity.

Why audit your content

How to audit your content

What to audit

What to do next

If you have questions about how to audit your content, or simply want to continue the conversation, please get in touch!

Google Analytics Retirement Update

Tick, tock, click, stop – time is running out for the old Google Analytics

If you have questions about migrating UA to GA4, or need help with any other aspect of Google Analytics for B2B marketing, please get in touch!

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