Everything B2B Marketers Should Know about LinkedIn Content Creators
Jennifer Esty
June 27, 2025
How you can transform your C-suite and employees into LinkedIn Content Creators—and why it’s a good idea.
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I’m thrilled to be a speaker at eMetrics London 2016. eMetrics has been running since 2002 and is one of the most prestigious digital analytics conferences.
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I’ve been an attendee before and my former company Site Intelligence was a sponsor of a number of the early events, but this is my first time as an invited speaker!
eMetrics London is part of a wider Data Driven Business conference which also covers conversion optimisation, email innovation and other topics.
The subject of my talk is “Lessons from history: what can WWII photographic reconnaissance teach us about how to manage digital analytics in a modern organisation?”. It’s a little quirky…
Please say hello if you come to the conference.
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GEO Best Practice: Authority and Answers
Rachael Clark
June 27, 2025
Learn how to build authority and craft AI-ready answers with GEO (Generative Engine Optimization) — a must-know for B2B marketers.
Preparing for AIOs and Agentic Search: Top Tips for B2B Marketers
Jennifer Esty
May 13, 2025
AI is changing the world fast and SEO is no exception. Here’s how to start preparing for AIOs and agentic search now.
