What longer B2B decision-making cycles mean for digital marketing best practice
Jennifer Esty
October 15, 2025
It’s a tough market out there with sales cycles continuing to lengthen over the past year
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Join Sharp Ahead’s very own Dr John Woods at Conversion World 2017 on March 10 at 17:45.
On this page:
John joins a stellar lineup of CRO specialists during the two day virtual conference.
He will be discussing how to optimise your B2B marketing when you’re targeting a niche audience, including:
- Why b2b and b2c optimisation are different
- How to succeed at b2b optimisation
- How web analytics can still be relevant for b2b
Register for Conversion World 2017
Attending the event is free and places are still available. Register here.
If you can’t make the event but would like us to send you a recording of John’s talk, just let us know.
On this page:
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Jennifer Esty
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The B2B buying journey is changing at a fast pace, and B2B marketers must evolve their brand’s digital footprint now or risk obscurity in this new world.
Everything B2B Marketers Should Know about LinkedIn Content Creators
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