Why E-E-A-T Matters More Than Ever in the Age of AI Search
For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
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This Christmas we're supporting a cause that's close to our hearts
At this time of year, you’d usually find us writing cards and wrapping gifts to send to our wonderful clients (alongside working hard to finish the year on a high).
But with this year being anything but usual, and with most teams still working from home, we’ve decided to do something a little different.
In lieu of cards and gift, this year we will be making a donation to a charity close to our hearts.
We have chosen to donate to the British Heart Foundation in memory of Rob Stevens, a Sharp Ahead founder, who sadly passed away this year from coronary heart disease.
Thank you to all our clients for a brilliant year. We wish you all a very Merry Christmas and a prosperous new year!
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For years, Google’s E-E-A-T framework has been an important consideration for organisations looking to improve their visibility in search.
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?