Category: B2B Digital Marketing
Technology evolves, buyer behaviour shifts, new channels emerge. Most of the time those changes are incremental — we adapt, optimise and move on.
Two conflicting trends are shaping B2B marketing budgets right now, and both matter.
Breaking news, on the 15th May, Google recently published its first official guide to optimising websites for generative AI features in Search. Hallelujah!
In this blog, we look at how AI has changed the B2B buyers’ journey and the most important next steps B2B marketers must take in response to those changes.
What is changing about the B2B buyers’ journey—and why?
This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.
