Issue 47 -
April 24, 2025
This week’s newsletter features an update (or more accurately, a warning) from Google on AI-generated content and a reminder of April’s The Marketing Meetup Oxford, focusing on email marketing best practices.
Read on for latest in B2B digital marketing best practices…
Google Cracks Down on Lazy AI-Generated Content
Last week Google announced what is essentially a crackdown on lazy SEO / content creation practices: automated or AI-generated content may now earn Google’s Lowest rating.
Google is directing its quality raters to watch out for pages with content mainly created using automated or generative AI tools – and rate them as lowest quality.
What does this mean for B2B SEO and content creation?
Well, in the same way that Google has cracked down on other dodgy SEO practices (like link farming, keyword stuffing or cloaking), it’s now prepared to penalise anyone who uses AI to generate content, without attempting to add value, personalise, or make the content unique in some way.
Read the full article from Search Engine Land here or download our handy E.E.A.T guide to make sure your B2B content is optimised for SEO.
The Marketing Meetup Oxford on 24 April
Catch Chris Barnett, Director at 1973 Ltd, and Emily Le Merle, Marketing Manager at Informa at The Marketing Meetup Oxford on April 24th. Join us for a talk on email marketing best practices with like-minded marketers.
Time: 6pm to 8pm
Where: Grass Roots, 46 Woodstock Road
Cost: £3 to £30 (you decide)
Register today to book your spot.
