Office hours: Mon-Fri 9:00am - 5:30pm

Oxford: 01865 479 625 | Reading: 0118 322 4395 | Manchester: 0161 706 2414

Sharp Ahead Logo Refresh

Grow your business using PPC

Looking for a specialist B2B Digital Marketing agency in Manchester? At Sharp Ahead, we design PPC campaigns and lead generation for complex B2B products and services.

Our experienced specialists and proven best practice approach can help maximise your ROI and increase conversions.

We are a full-service B2B digital marketing agency, focussed on helping B2B organisations reach key decision-makers.

PPC, SEM, Social. We develop and implement campaign strategies that generate new leads.

Transform your marketing strategy with an expert marketing automation implementation.

Conversion optimised websites for prospects, customers and stakeholders.

We believe that great design is both functional and beautiful—and above all else, always puts your customers first.

From the technical aspects to good UX and relevant content, our SEO services can drive growth.

Develop a content strategy to serve customers and prospects across your digital assets.

We’ll help you understand your customers and prospects and develop data driven digital strategies.

Our services have one goal: growing your business.

Helping Businesses Achieve Greater Success

Paid Media Best Practice for B2B

“Sharp Ahead understand our strategic business objectives and are generating qualified sales leads with efficient and targeted campaigns.”
Ted Walker
Head of Group Marketing, CLEAN
Clean Logo

Through years of delivering PPC campaigns for complex B2B propositions across a diverse range of industries and markets, we have developed our own proven set of best practices.

B2B companies applying a traditional approach to paid media face many challenges: niche target audiences make it difficult to pick the right media mix, optimise keywords, or measure success.

B2B paid search campaigns can be hindered by the increasing use of media platforms’ automation, but what’s good for Google isn’t always good for B2B advertisers.

Case Study

Bowen Craggs Logo
The Challenge:

Bowen Cragg’s asked for help expanding their subscriber base to their newsletter.

How Sharp Ahead Helped:

We developed and delivered a series of targeted LinkedIn campaigns aimed at senior communications prospects in global corporates.

The results:
  • 100 new, well qualified subscribers at less than £17 per lead
  • Over 330,000 impressions at a CPM of just under £9
  • Subscriber base increased by over 20%
  • Generation of a highly qualified remarketing audience who have subsequently engaged with new content following the initial campaign
Testimonial Quotation Mark in Blue
We’ve been astounded at the success of these campaigns: the number, quality and cost of the leads have been beyond our expectations. Sharp Ahead have provided superb consultancy and the success of their digital marketing strategy is clear from the results.
Dan Drury
Partner, Bowen Craggs & Co
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new, well qualified subscribers
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cost per lead
£ 0

Why choose us for PPC and lead generation?

We use our deep technical knowledge to design campaigns that generate more leads for your business:

Our B2B lead generation process

1

Analyse

First, we’ll help you identify your online marketplace and find out where your potential customers are. Then we will review any existing paid media and lead generation efforts.

2

Strategise

We use this research to create your bespoke digital marketing strategy, utilising a blend of paid search tactics, targeted landing pages, inbound content marketing, and optimisation techniques.

3

Implement

Our team of technical and creative experts will design, develop, and launch your campaigns. Our goal is to keep you in the forefront of your customers’ minds during their decision-making cycle.

4

Optimise

We track and measure the performance of every element of your digital strategy and use these insights to continually refine your campaigns so they deliver high-quality leads.

Meet Our Leadership Team

Book a free 30-minute consultation with our expert digital strategists, who have 20+ years’ industry experience.

Jennifer Esty

Jennifer Esty
Sharp Ahead Director

Jennifer is a digital marketing and ecommerce expert, specialising in digital transformation for B2B companies. She has over 20 years’ experience working across marketing, customer service and large-scale ecommerce project implementation, including work for Microsoft, Genpact, Atos and YPO.

John Woods

John Woods
Sharp Ahead Director

John is an experienced technology CEO, CTO, data scientist and serial technology entrepreneur with over 20 years’ experience consulting for and supplying to B2B companies. His entrepreneurial projects span market research, web analytics and energy storage, as well as providing consultancy services to a range of early stage, technology-based businesses.

Sharp Ahead Logo Refresh

Oxford Office
Oxford Centre for Innovation,
New Road,
Oxford,
OX1 1BY

01865 479 625
oxford@sharpahead.com

Reading Office
The Curious Lounge,
Pinnacle Building,
20 Tudor Road,
Reading,
RG1 1NH

0118 322 4395
reading@sharpahead.com

Manchester Office
CORE,
Brown Street,
Manchester,
M2 1DH

0161 706 2414
info@sharpahead.com

© Sharp Ahead | VAT: 184 8058 77 | Sharp Ahead is a company registered in England and Wales with company number 08971343

Get expert help from top PPC specialists:

  • Choose the right blend of PPC platforms
  • Optimise your campaigns’ performance
  • Increase your paid advertising ROI

Or contact us directly on
01865 479 625 or
info@sharpahead.com

Office hours: Monday – Friday 9:00am – 5:30pm

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