Reading: 0118 322 4395 | Manchester: 0161 706 2414 | Oxford: 01865 479 625 | [email protected] | Office hours: Monday-Friday 9:00am - 5:30pm

 | Office hours: Monday-Friday 8:30am - 5:30pm

 | Email  | Office hours: Mon-Fri 9:00am - 5:30pm

Issue 65 -
October 8, 2026
In this week's newsletter: Sharper B2B Marketing

→ Measure AI visibility the right way

→ Increase the value of your AI investment

Back to Newsletters

AI is already a boardroom priority. The challenge for marketing leaders now is answering the questions that follow:

Are we visible when buyers use AI to research our market?

And are our AI initiatives improving performance?

In this newsletter, we look at how to replace one-off searches and disconnected experiments with better evidence, measurement and reporting.


Why One AI Search Tells You Almost Nothing

Tuesday evening: your CEO asks ChatGPT to recommend the best providers in your market.
 
Wednesday morning: the email arrives. “Why aren’t we showing up? Do we need to rethink our strategy?”
 
Sound familiar?
 
One search can create a lot of noise, but it tells you almost nothing about your organisation’s overall AI visibility. Answers change, wording matters and platforms frequently disagree.
 
Our latest article explains how marketing leaders can respond confidently and what a credible AI visibility reporting approach should measure instead.
How to measure AI visibility →

95% of Marketing Teams Use AI. Why Do So Few See Significant Impact?

Almost every marketing team now uses AI. Very few report that it is having a significant effect on performance.

Buying the tools was the easy part. Creating measurable value requires a defined problem, the right organisational context, a repeatable workflow and a clear way to assess what has changed.

We explore why disconnected experiments rarely create lasting value and how a structured content engine can provide one practical place to start.

How to turn AI activity to measurable value →

Ready to sharpen your B2B Marketing?

Speak to the Sharp Ahead team → 

B2B Digital Rocket Fuel
straight to your inbox

Add your email address below to receive our biweekly newsletter and stay up to date with the latest B2B digital marketing news and insights.

Your details will be processed in accordance with our Privacy Policy.
You can opt out at any time.

You'll also get instant access to our growing catalogue of marketing resources.