Issue 66 -
October 23, 2026
In this week's newsletter: Sharper B2B Marketing
→ Your Google Ads may be getting better at generating wrong leads
→ How we're handling the PHP security issue
Your Google Ads May Be Getting Better at Generating the Wrong Leads
Then Sales tells you the leads are getting worse.
For niche B2B advertisers, Google’s automation can become remarkably efficient at generating the outcome it has been given, even when that outcome has little connection to commercial value.
This month, we draw on our experience managing more than £25 million in Google Ads spend to explain why limited or misleading conversion data can send automation in the wrong direction.
PHP security updates released following critical vulnerabilities
You may have seen reports of two critical vulnerabilities affecting PHP, the technology behind many websites. Our world-class hosting and security providers responded quickly with additional protections and updates, and we are continuing to monitor the situation closely. No action is required from our clients.
