0118 322 4395 | Office hours: Monday-Friday 9:00am - 5:30pm

 | Office hours: Monday-Friday 8:30am - 5:30pm

 | Office hours: Mon-Fri 9:00am - 5:30pm

Reading: 0118 322 4395 | Manchester: 0161 706 2414 | Oxford: 01865 479 625 | [email protected] | Office hours: Monday-Friday 9:00am - 5:30pm

Issue 67 -
November 4, 2026
In this week's newsletter: Sharper B2B Marketing

→ Your 2027 B2B Marketing plan cannot be 2026 plus AI
→ Google is bringing ads to AI Mode in the UK
→ Linkedin and HubSpot connect advertising to CRM outcomes 

Back to Newsletters

 

Your 2027 B2B Marketing plan cannot be 2026 plus AI

Every annual planning cycle has its rituals. Marketing submits a budget it knows will be cut, while a few pots of money are quietly protected for the projects that will inevitably appear halfway through the year.

For 2027, AI will feature prominently in almost every plan. In some, it will be a carefully considered investment. In others, it will be a budget line looking for a problem to solve.

Our 2027 B2B Marketing roadmap offers a practical way to decide:

  • which foundations to protect or strengthen
  • how changes in search, AI discovery and paid media should affect investment
  • which experiments to fund and which activity to reduce or stop 

It also includes six priorities for the first 90 days, helping Marketing leaders turn annual planning into a focused and adaptable programme.

Read the 2027 B2B Marketing Roadmap

Google is bringing ads to AI Mode in the UK

Google plans to bring sponsored placements to AI Mode in the UK this quarter, as it acknowledges that conversational search is putting pressure on traditional search advertising revenue. Existing Search, Shopping and Performance Max campaigns will be automatically eligible, making it increasingly important to monitor where ads appear and the quality of the enquiries they generate.

LinkedIn and HubSpot connect advertising to CRM outcomes

HubSpot Marketing Hub Professional and Enterprise users can now sync lifecycle-stage changes to LinkedIn Campaign Manager through the Conversions API. This should make it easier to optimise and report against qualified leads, opportunities and customers, provided lifecycle stages are maintained accurately in HubSpot.

Planning for 2027?

If you would value an experienced outside view of your priorities, book a free 30-minute planning consultation with Jennifer. We will challenge assumptions, identify gaps and agree the priorities for your first 90 days.

Book a 30-minute consultation

Ready to sharpen your B2B Marketing?

Speak to the Sharp Ahead team → 

B2B Digital Rocket Fuel
straight to your inbox

Add your email address below to receive our biweekly newsletter and stay up to date with the latest B2B digital marketing news and insights.

Your details will be processed in accordance with our Privacy Policy.
You can opt out at any time.

You'll also get instant access to our growing catalogue of marketing resources.

Download our free guide What is E-E-A-T? and discover why it matters more now with the rise of AI search.