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Issue 58 -
June 30, 2026
In this week's newsletter:
  • Be the Source. Not the Summary. 
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Be the Source. Not the Summary. 

In our latest blog, we explore why Google’s E-E-A-T framework — Experience, Expertise, Authority and Trustworthiness — is becoming even more important in the age of AI search.

We also explain how B2B organisations can strengthen their authority, improve AI discoverability and futureproof their search strategy.

Read the full blog

And for practical next steps, download our full B2B Marketer’s Guide to E-E-A-T & AI Search Optimisation, complete with a handy checklist to help you review your own content.

Download the guide

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