ChatGPT Ads are beginning to roll out, raising an obvious question for B2B marketers: are they a genuine opportunity or just another shiny new channel?

Our view is simple: they’re worth testing—but with the right expectations. ChatGPT Ads aren’t a replacement for Google Search or LinkedIn. Instead, they sit somewhere between search, social and display.  

We recently launched our own ChatGPT Ads campaign to understand how the platform works.