Every few years, something happens that fundamentally changes how marketing works. 

Not an algorithm update. 

Not another platform. 

A genuine shift in buyer behaviour. 

Over the past few months, I’ve found myself having the same conversation with Marketing Directors and CMOs again and again. Not about whether AI matters—they already know it does—but about how to help their organisations recognise the opportunity while it’s still emerging. 

It made me realise that right now the story isn’t about AI. 

It’s about leadership. 

I hope you enjoy the full article and would love to hear your thoughts and how you are approaching this remarkable opportunity! 

All the best, 

Jennifer Esty
Managing Director, Sharp Ahead
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