Issue 45 -
February 21, 2025
In this issue:
● B2B Lead Gen Landing Pages: Part 6 on measurement and optimisation
● The B2B Marketing Top UK Agencies Benchmarking Report for 2025 has just dropped!
Keep scrolling for more...
Measurement and Optimisation for B2B Landing Pages
It’s the sixth and final blog in our series on B2B lead gen landing pages. Dr John Woods looks at the tools and techniques you can use to measure and optimise B2B landing page performance. For example, have you thought of using a scroll heat map for landing page optimisation? Read the full article.
Best in B2B 2025 - Top Marketing Agencies in the UK
We’re delighted that B2B Marketing has featured us in their latest UK Agencies Benchmarking Report, showcasing an in-depth interview on the future of demand generation with our founder Dr John Woods, and a case study highlighting the fantastic work we have done with XPand Logistics.
We have also moved up the ranks in this year’s report by 19 places!
Find out more and get yourself a copy of the full report.
