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Issue 57 -
April 30, 2026
In this week's newsletter:
  • Why the changing B2B buyers’ journey means a lead generation-first strategy might kill your brand
  • Get your AI search optimisation action plan
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It’s been a busy month for marketing tools and updates! Below you’ll find quick roundup of some of the best new releases (and one that never happened) for B2B marketers.

Lead Generation is Dead, Long Live Demand Capture 

This blog is for every marketing team currently organised, incentivised, and optimised around lead generation: your current strategy could kill your brand in the age of AI.

Read the full blog

Your AI Search Action Plan

AI search tools are evolving all the time, as are the tools which purport to leverage them, measure them, and, in some cases, “game them” in the same way that black hat SEO did back in the early 2000s.

 

As this landscape shifts before it settles, we provide pragmatic steps you can take now to optimise AI search tools for demand capture.

Get your action plan

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