Digital Marketing Strategy
The reality for many B2B companies is that having an in-house digital specialist to develop a digital marketing strategy just isn’t cost effective.
Hiring an experienced Head of Digital who can truly transform your business doesn’t come cheap. And they are unlikely to expect to get their hands dirty actually executing that strategy on a daily basis.
Our directors have over 45 years’ combined digital experience (although they don’t always like to be reminded of that). We will work with you to develop a digital strategy that will result in demonstrable success. And we will focus on delivering that strategy using as much or as little of your in-house resource as appropriate to your organisation.
With Sharp Ahead you will have access to some of the best and brightest B2B digital marketers around. We are constantly honing our skills across a range of industries.
We live and breathe the constantly evolving digital landscape, from new marketing automation technologies to the latest in paid media to changes to Google’s search engine results page.
We will make sure that your digital strategy will deliver growth and success now—and in the future.
We will work with your senior team and subject matter experts to fully understand your business. The strategy we provide will then form the basis of your digital marketing activities. Specific deliverables can include:
- Team structure, skills gap analysis and hiring strategy.
- Technical strategy, including tools selection for analytics, marketing automation and content publishing.
- Platform strategy, covering all channels including your website.
- Paid media strategy, recommendations for which types of paid media to use to achieve specific business objectives, such as lead targets for your products or services.
- Long term vision for what digital marketing can do to grow your business.