Good analytics will answer these key questions for any B2B organisation:
Who is visiting your digital assets?
Where did they come from?
What did they do when they got there?
Where did they go afterwards?
And because those answers will change over time, for a variety of reasons, analytics will track those changes and help you understand both your customers and the impact of your digital marketing on those customers.
Sharp Ahead offers some of the most knowledgeable and experienced digital analytics consultancy available in the UK. One our directors even started his own analytics company!
A proper, useful analytics strategy requires the time and expertise to ensure that the implementation and configuration of your tools and reporting will provide you with the answers you need, and even some you didn’t know you needed.
Ultimately we will provide meaningful KPIs across your digital channels that will enable to you to track, share and implement your digital strategy.
Already Have Google Analytics?
Google Analytics (GA) is an extremely useful tool, and with the only cost coming from the time it takes to implement the tracking, there is no excuse for not using it (or another, similar tool).
That said, implementing the code and really reaping the benefits of GA are two very different things.
Most B2B companies are not, for example, taking advantage of Google Tag Manager nor are they able to use the vast amount of data GA provides to make effective, measurable changes to their digital strategy.
Which is exactly where Sharp Ahead can help.
Complete content audits.
Implement and configure tools.
Develop KPIs and create reports for all levels of your organisation.
Analyse data for specific campaigns and activities.
Provide ongoing reporting and analysis.