Grow your business using PPC
Looking for a specialist B2B Digital Marketing agency in Manchester? At Sharp Ahead, we design PPC campaigns and lead generation for complex B2B products and services.
Our experienced specialists and proven best practice approach can help maximise your ROI and increase conversions.
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We are a full-service B2B digital marketing agency, focussed on helping B2B organisations reach key decision-makers.
PPC, SEM, Social. We develop and implement campaign strategies that generate new leads.
Transform your marketing strategy with an expert marketing automation implementation.
Conversion optimised websites for prospects, customers and stakeholders.
From the technical aspects to good UX and relevant content, our SEO services can drive growth.
Develop a content strategy to serve customers and prospects across your digital assets.
We’ll help you understand your customers and prospects and develop data driven digital strategies.
Our services have one goal: growing your business.
Helping Businesses Achieve Greater Success
Paid Media Best Practice for B2B
Through years of delivering PPC campaigns for complex B2B propositions across a diverse range of industries and markets, we have developed our own proven set of best practices.
B2B companies applying a traditional approach to paid media face many challenges: niche target audiences make it difficult to pick the right media mix, optimise keywords, or measure success.
B2B paid search campaigns can be hindered by the increasing use of media platforms’ automation, but what’s good for Google isn’t always good for B2B advertisers.
Case Study
The Challenge:
Bowen Cragg’s asked for help expanding their subscriber base to their newsletter.
How Sharp Ahead Helped:
We developed and delivered a series of targeted LinkedIn campaigns aimed at senior communications prospects in global corporates.
The results:
- 100 new, well qualified subscribers at less than £17 per lead
- Over 330,000 impressions at a CPM of just under £9
- Subscriber base increased by over 20%
- Generation of a highly qualified remarketing audience who have subsequently engaged with new content following the initial campaign
Why choose us for PPC and lead generation?
We use our deep technical knowledge to design campaigns that generate more leads for your business:
- Develop an effective digital strategy for your business
- Choose the right blend of paid advertising platforms
- Create conversion rate optimised landing pages
- Deliver ROI-boosting paid media campaigns
- Optimise your media budgets
- Save valuable time and resources
Our B2B lead generation process
1
Analyse
First, we’ll help you identify your online marketplace and find out where your potential customers are. Then we will review any existing paid media and lead generation efforts.
2
Strategise
We use this research to create your bespoke digital marketing strategy, utilising a blend of paid search tactics, targeted landing pages, inbound content marketing, and optimisation techniques.
3
Implement
Our team of technical and creative experts will design, develop, and launch your campaigns. Our goal is to keep you in the forefront of your customers’ minds during their decision-making cycle.
4
Optimise
We track and measure the performance of every element of your digital strategy and use these insights to continually refine your campaigns so they deliver high-quality leads.
Meet our Leadership Team
Book a free 30-minute consultation with our expert digital strategists, who have 20+ years’ industry experience.
