February 27, 2016
SERP's For B2B

What Google SERPs changes mean for your B2B company

The past few days have been busy ones for #serps, with digital marketers and search experts reviewing what is arguably the biggest change to Search Engine […]
February 26, 2016

Reacting to Facebook Reactions

By now everyone has seen, and maybe even ‘Liked’ the new Facebook Reactions, giving us five new ways to respond to newsfeed content. Although users have […]
February 14, 2016
John Woods, Leeds Event

Digital Transformation Events for B2B Companies

We still have places available for our free digital transformation event in Reading on June 9. Join us for an evening with industry experts from Google, […]
January 13, 2016
Sharp Ahead Remarketing Advert

How Remarketing Works in B2B

Now that you’ve visited the Sharp Ahead website, you will probably begin to see quite a few remarketing adverts for Sharp Ahead. These ads are thoughtful, yet […]
December 2, 2015

What Sales Needs from Marketing in B2B Companies

Every organisation is different, this is a generic list designed to provide insight on the sort of activities marketing should be providing to generate qualified sales […]
December 2, 2015

5 Ways to Improve Your Customer’s Search Experience

Google is now your home page and just like your website your Google search engine results page it needs investment, specifically to ensure that when people […]
September 15, 2015
Google Referrer Spam

Google Analytics Referrer Spam

This is a public service announcement for B2B marketers using Google Analytics. I don’t plan to blog here very often about purely technical issues, but this […]
May 4, 2015
Paid Search

Five reasons your B2B paid search campaigns failed

Paid search – which usually means Google Adwords, sometimes in combination with other search channels like Bing Ads or Baidu – is a key part of […]
March 23, 2015
Sharp Ahead Logo

A little more information on Sharp Ahead

By 2017, over half of B2B marketing spend will go on digital. But what should you spend it on? How about identifying and staying connected with new […]
March 10, 2015
Google Is Now Your Homepage

Google is now your homepage

Have you done a search for your brand name on Google recently? If not, you might be surprised. Give it a try right now if you […]