It’s Friday afternoon, so make yourself a cup of tea and Google yourself- and your company.
Narcissism aside, it’s a good idea to find out how you and your company look to potential customers Googling you for the first time.
First, make sure you use an incognito window so you won’t see personalised results- a better simulation of what potential customers will see if they haven’t previously visited your website. (In most browsers, just click the top right hand menu and choose ‘New incognito window.)
Let’s start with you. Depending on how unique your name is, it might be more likely that a lead will Google your name plus your company. Try that- does your LinkedIn profile come up? If it doesn’t, update your profile immediately (this definitely counts as work in case anyone spots you) and make sure your most recent experience reflects the company you work for and the relevant responsibilities that a potential customer would be interested in.
Keeping in mind this can can sometimes signal to an employer that you’re looking for a new job (not to mention attracting unwanted attention from recruitment agents), consider warning your manager first and/or selecting No for ‘Notify your network’ on the right hand side of your profile page.
Here’s a quick checklist:
1. How does your site rank for your branded search (i.e. searching your company name)?
2. Are any of your competitors running paid ads against the search?
3. Are sitelinks displayed? (Sitelinks are navigation links into specific parts of your site, i.e. your products or services.)
4. Can you see phone and address information?
5. Can you see your social media links?
6. Look at your My Google Business listing, has someone from your organisation claimed it? If yes, does it accurately reflect your business information, does it include photos of your business? Opening hours? Reviews?
If all looks in order, then congratulate yourself (or your marketing team) on a job well done and consider taking yourself off to the pub early.
If not, make it your priority on Monday morning to sort out the above. And as always, if you need help or expert advice, feel free to get in touch on 01189 485 766 or join us for one of our Digital Transformation events.